Is your business shrinking?

When a business is shrinking or stagnant, marketers worry. And their worry pushes them into a frenzy, where they start solving different types of problems.

‘Oh, we have a lead generation problem’

‘Oh, we have a conversation rate optimization problem’

‘Oh, it's because we are not stuffing our blogs with SEO’.

Most of the time, these are the wrong problems. The actual problem is - ‘Your business has become a commodity.

In this episode, we talk about how we can convert a commodity business into a brand.