NineDots: The DotCast

Episode 85: Nadine Van Biljon on The Marketing Struggles No One Talks About – and the Rise of Editorial Photography!


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Rahul Khona and Nadine Van Biljon dive deep into how their wedding photography styles are evolving for 2025, especially with the growing demand for an editorial aesthetic. But with this shift, how do you market to couples drawn to this look without alienating those who still love a more documentary approach?

They unpack the art of delivering galleries in a way that enhances client experience, the power of mixing up Instagram feeds for better engagement, and how to turn existing couples into brand ambassadors through smart incentives. Nadine also shares why she’s completely ditched slideshows in favor of reels and why, despite all the digital trends, albums remain a cornerstone of her business.

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