SHOW NOTES

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging.

Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies.

Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces.

Listen and Learn:

• Why you need a foundational story
• Discover why brands need to embrace mistakes
• Why not all clients are good clients
• Why brands need to embrace risks
• How to keep people's attention

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