In the latest Episode I was joined by Toronto-based Copywriter Kristen Ladas, founder of Copy by Kristen Inc., is best known for her work on launch projects for business, marketing, sales and real estate coaches. She’s been a part of numerous launches and campaigns for businesses big and small. She is on a mission to become the go-to launch copywriter for coaches who need stellar copy for their sales funnels and care about making serious money while delivering exceptional products and services. Here’s what you will discover in the Brand New Episode- 1. Your Journey & your challenges. 2. Your Biggest breakthrough in Copywriting 3. Why do you think Influence is the most important element in a successful copy? 4. How can someone who is a beginner use influence in his/her copy. 5. We can talk about why results are dependent on the way we use influence in our marketing messages.