Last year we launched our  inaugural Hall of Legends Award… because why just win awards when you can be immortal? 🏆👑 So this week, we’re diving headfirst into legacy. What is it? Do you need one? Is it just for billionaires and Bond villains? And most importantly, how do you build one without spontaneously combusting from burnout?
Helping us unpack this Big Existential Energy are two legends in the making:
 💥 Tom Richards, Global CCO of 21GRAMS
 💥 Frank Mazzola, Managing Founder of 21GRAMS

If you’ve ever dreamed of being the Charles Saatchi of our generation (minus the ‘mood swings’), plug in, press play and maybe take some notes. Your legacy isn’t going to build itself.
#NotAllAwardsAreCreatedEqual

🚨Show Notes & Deadlines (we know you usually skip this bit, but this time it might actually help you look clever.)

🏆 2025 Awards FINAL CALL – FRIDAY 25th APRIL
Due to overwhelming demand (and more chocolate-based bribery than we care to admit), we’ve caved and issued one last deadline extension. 👉 Full details: https://thecreativefloor.com/awards

 📚 Masterclass: Want to make world-class advertising? We’ve basically got the cheat codes, minus the 3am existential crisis and sad desk lunches. 🎮✨ 👉 https://awards.thecreativefloor.com/masterclass
💥 💥 BOOM CGI: Turning your “this might be too weird” ideas into award-baiting visual gold. Because why look cheap when you can look Hollywood? 👉 https://boomcgi.com/

Need to plug a job or service? Hit us up at [email protected]. We definitely read our emails (unless there’s cake in the kitchen). 🎤🔥
🎤 21Grams work referenced in todays conversation: https://www.adforum.com/creative-work/ad/player/34697876/tokking-their-language/hemlibra