Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know... the endless circle of WHY?

When a toddler keeps asking "WHY?" in response to everything they hear or see, it's called the "why stage" or "why phase".

If you get frustrated, you can try to end the loop by saying, "Because I said so... THAT'S WHY!"

WHY can be both a question AND an answer!

Simon Sinek explores the word WHY in such an exciting way in his book "START WITH WHY: How Great Leaders Inspire Everyone to Take Action".

I suggest you ask yourself, "WHY do I want or need more sales?", "HOW can I entice people to do more of what is already working?" "WHAT do I need to do to entice people to do more of what is already working?" and "WHY would that convince them to make a purchase?"

If you noticed, Simon Sinek starts with WHY, HOW, and WHAT. This is the power of three. So let's explore WHY three choices help you increase the chances that your ideas and messaging will be engaged.

Ultimately, your WHY is going to be different than almost any other business. That means your HOW and WHAT are also going to be different than most other businesses.

"Thinking is the hardest work there is, which is probably the reason why so few engage in it."

- Henry Ford

In this episode, we will discuss WHY presenting your marketing with three choices can be the best way to increase engagment!.

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