People want to do business with people they like and trust. The only way to create those relationships is to build connections. In this episode, we discuss the 5 keys to creating connections.

How can we create meaningful connections?

Many small business owners struggle with customer acquisition. Traditional advertising doesn't work and many are leery about social media or just don't know what to post. 

Today, people want to do business with brands they like and trust. However, many small business owners are waiting for a prospect to become a client before attempting to build relationships. When you start relationship building earlier in the process, it is more likely that a prospect will become a long-time customer. 

In this week's episode, we go in depth on the 5 key components to building connections. These components can be used online and in live networking scenarios. 

1. Be authentic
2. Show authority
3. Bring your personality
4. Provide value
5. Be accessible 

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