Leaps in technology are opening up the toolkit of account-based marketing (ABM) to companies of all sizes. Join Gil Allouche, CEO at Metadata.io, as he highlights the best approaches to expanding your targeted-account efforts, and the best ways to start delivering more leads that sales will love to close. Before you dive in, get your feet wet by testing targeted-account efforts with a few of your best accounts. Always focus on experimenting and automating. As you test and find what works, push ahead. These are among the actionable insights you’ll gain from this pioneer of ABM.

 

Guest: Gil Allouche (https://twitter.com/gilallouche)

Hosts: Kevin Micalizzi (https://twitter.com/kevinmic), Carrie Smith (https://twitter.com/carrsmi)

 

Related resources:

  • Five Trends B2B Marketers Can’t Ignore http://bit.ly/2GfmFW4

  • How the Sales and Marketing Relationship Has Changed http://sforce.co/2vgjR3d

  • How Sales Can Unite with Marketing Under the Account-Based Marketing Banner http://sforce.co/2FWKuTw

  • How Sales Can Support the Adoption of Account-Based Marketing http://sforce.co/2yVAJAO

  • ABM Best Practices: Develop Persona Insights http://bit.ly/2HVBdHF