Duran Advisors was established based on the founder's nine years of experience as the owner of Sunbelt Business Brokers of New Orleans and three and a half years as an M&A intermediary with Starmont Advisors. Joel Duran has a track record of selling over 100 businesses and has worked with numerous main street and lower middle market business owners.

The company's process has evolved to focus on identifying client problems and pain points, which may not necessarily involve selling the company. Duran Advisors utilizes the latest technology to provide a transparent process for sellers to track the status of buyers' leads in real time. The company also uses Matterport® 3-D technology to enhance its business presentations, which has garnered positive feedback from buyers.

Joel Duran is passionate about his business and is committed to helping clients achieve their exit goals. Duran Advisors' approach emphasizes providing solutions that meet the client's needs and goals, rather than a one-size-fits-all approach to selling a business.