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Episode 87: From Coyote Grit To Cross-Border Hustle with Rich Krul
Rich Krul didn’t plan on ending up in logistics. He didn’t plan on launching his own brokerage. And he definitely didn’t plan on starting a company right before a freight recession. But that’s how the best stories start.
In this episode, I sit down with Rich Krul, co-founder and CEO of Hoplite Logistics, to unpack his freight journey — from growing up in Michigan and chasing sales leads in LA, to leading 250+ reps at Coyote, launching a carrier sales rebuild at Traffic Tech, and eventually starting Hoplite alongside his co-founder Brian.
Rich’s story is packed with freight lessons, leadership missteps, underdog grit, and hard-won wisdom on building teams, betting on yourself, and keeping service at the center — especially when you’re small.
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📍 Thanks to our incredible sponsors:
⚫️ Rose Rocket and TMS.ai are transforming the freight industry with seamless transportation management solutions. Improve your operations, streamline communication, and gain real-time visibility—all in one powerful platform. Try RoseRocket and TMS.ai today!
⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.
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By Thomas WerdineRich Krul didn’t plan on ending up in logistics. He didn’t plan on launching his own brokerage. And he definitely didn’t plan on starting a company right before a freight recession. But that’s how the best stories start.
In this episode, I sit down with Rich Krul, co-founder and CEO of Hoplite Logistics, to unpack his freight journey — from growing up in Michigan and chasing sales leads in LA, to leading 250+ reps at Coyote, launching a carrier sales rebuild at Traffic Tech, and eventually starting Hoplite alongside his co-founder Brian.
Rich’s story is packed with freight lessons, leadership missteps, underdog grit, and hard-won wisdom on building teams, betting on yourself, and keeping service at the center — especially when you’re small.
______________________________________________
📍 Thanks to our incredible sponsors:
⚫️ Rose Rocket and TMS.ai are transforming the freight industry with seamless transportation management solutions. Improve your operations, streamline communication, and gain real-time visibility—all in one powerful platform. Try RoseRocket and TMS.ai today!
⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.