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Episode 87 [Thrive]: How Estée Lauder Sold Permission, Not Perfume
How Estée Lauder transformed the cosmetic industry and built an empire:
Estée Lauder built a cosmetics empire not by inventing perfume, but by reimagining how it was sold—transforming fragrance from a luxury gift women waited to receive into an everyday self-care product they bought for themselves.
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Pritish Sanyal: https://www.linkedin.com/in/pritishsanyal/
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By Pritish Sanyal
5
33 ratings
How Estée Lauder transformed the cosmetic industry and built an empire:
Estée Lauder built a cosmetics empire not by inventing perfume, but by reimagining how it was sold—transforming fragrance from a luxury gift women waited to receive into an everyday self-care product they bought for themselves.
Follow & Subscribe:
Newsletter: https://www.onepercent.live/subscribe
WhatsApp: https://bit.ly/TOP_WA2
YouTube: https://bit.ly/TOP_YouTubeVideos
Pritish Sanyal: https://www.linkedin.com/in/pritishsanyal/