Billy Gene: Master of Marketing. Pretend for a second that your business is a sailboat. Your sailboat has lost some momentum because of a sudden shift in the winds (pandemic). You can see a clearing in the distance and there appears to be a strong wind up ahead, but you're not sure you can make it. You have a few options: 1. You can adjust your sail in hopes of catching a draft; 2. You can cut your sail and call it quits. In this example, your sail is your marketing. Cutting your sail ensures you are dead in the water. The 3rd option is our good friend, Billy Gene, who just happens to be cruising through this episode on a yacht with a sale on sails. True to his nature, you have a problem, and he has the solution. That's marketing. That's Billy Gene.