In Episode 88 of the Digital Velocity Podcast, Erik Martinez sits down with David LaCombe, Chief Marketing Officer at Imperatives Delivered, to unpack what truly effective marketing leadership looks like in today’s fast-moving digital landscape. From his unique start as a paramedic to his rise as a go-to-market strategist, David shares insights that challenge conventional thinking around marketing strategy, technology, and team development.

This episode dives deep into how purpose-driven businesses can align vision and execution, why marketing leaders must demonstrate causation (not just correlation), and how artificial intelligence can accelerate—not replace—critical thinking. David also offers a powerful reminder: “Be effective before you're efficient. Because scaling something broken just gives you more broken.”

Whether you're a Direct-to-Consumer (DTC) brand leader, startup founder, or part of a marketing agency navigating client pressure and internal change, you'll learn:

• How to embed critical thinking and measurable impact into your marketing team
• The difference between experimenting with AI and operationalizing it with purpose
• Strategies to balance innovation with day-to-day execution—without losing focus
• Why clarity of vision, shared conviction, and constant communication are the keys to organizational transformation

Packed with practical advice and deep reflection, this episode helps marketers and executives rethink what leadership means in an AI-enabled, outcomes-driven business world.