<p>On this episode Josh speaks with Hank Berkowitz, Managing Principal, HB Publishing & Marketing Company, LLC.  They discuss thought leadership content including what it is, the process of writing, the channels available for your content, and their thoughts on what the "sales funnel" is shaped like these days.</p>

On this episode Josh speaks with Hank Berkowitz, Managing Principal, HB Publishing & Marketing Company, LLC. They discuss thought leadership content including what it is, the process of writing, the channels available for your content, and their thoughts on what the "sales funnel" is shaped like these days.

<p>On this episode Josh speaks&nbsp;with Hank Berkowitz, Managing Principal, HB Publishing &amp; Marketing Company, LLC. &nbsp;They discuss thought leadership content including what it is, the process of writing, the channels available for your content, and their thoughts on what the "sales funnel" is shaped like these days.</p>

Episode 88: Thought Leadership Content

Tired of being stuck in the trenches while watching others build empires? Welcome to the 50/50 Accelerator Podcast, where we're flipping the script on the traditional trade business model. I'm your host, Josh Patrick, and like you, I've spent countless nights wondering if there's a better way. 

We bring you real conversations with business owners who've transformed their companies from time-sucking struggles into well-oiled machines. They'll share their exact blueprints—from finding reliable teams to creating systems that actually work. There is no theory, just battle-tested strategies that have helped them double their free time and cash flow.

Think of it as your weekly meetup with mentors who've cracked the code.

Business

Entrepreneurship

Management

Tired of being stuck in the trenches while watching others build empires? Welcome to the 50/50 Accelerator Podcast, where we're flipping the script on the traditional trade business model. I'm your host, Josh Patrick, and like you, I've spent countless nights wondering if there's a better way. We bring you real conversations with business owners who've transformed their companies from time-sucking struggles into well-oiled machines. They'll share their exact blueprints—from finding reliable teams to creating systems that actually work. There is no theory, just battle-tested strategies that have helped them double their free time and cash flow. Think of it as your weekly meetup with mentors who've cracked the code.

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Episode 88: Thought Leadership Content

Episode 88: Thought Leadership Content