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Episode 88: Using Shipper Intent to Win More Freight with Kevin Hill
What if you knew a shipper was actively searching for capacity before they ever reached out?
In this episode, I’m joined by Kevin Hill, longtime freight media voice and now part of the team at CarrierSource, to talk about one of the most powerful tools in freight prospecting today: shipper intent data.
We break down how CarrierSource tracks shipper behavior across thousands of lane and equipment type searches, how sales teams are using that intel to target better, and why this kind of visibility flips the old “spray and pray” approach on its head.
Kevin also walks us through how carrier sales reps are using the platform daily to find, vet, and build relationships with high-performing carriers — all based on real reviews and data, not just FMCSA basics.
This episode is a playbook for using smarter data to close more freight.
______________________________________________
📍 Thanks to our incredible sponsors:
⚫️ Rose Rocket and TMS.ai are transforming the freight industry with seamless transportation management solutions. Improve your operations, streamline communication, and gain real-time visibility—all in one powerful platform. Try RoseRocket and TMS.ai today!
⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.
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By Thomas WerdineWhat if you knew a shipper was actively searching for capacity before they ever reached out?
In this episode, I’m joined by Kevin Hill, longtime freight media voice and now part of the team at CarrierSource, to talk about one of the most powerful tools in freight prospecting today: shipper intent data.
We break down how CarrierSource tracks shipper behavior across thousands of lane and equipment type searches, how sales teams are using that intel to target better, and why this kind of visibility flips the old “spray and pray” approach on its head.
Kevin also walks us through how carrier sales reps are using the platform daily to find, vet, and build relationships with high-performing carriers — all based on real reviews and data, not just FMCSA basics.
This episode is a playbook for using smarter data to close more freight.
______________________________________________
📍 Thanks to our incredible sponsors:
⚫️ Rose Rocket and TMS.ai are transforming the freight industry with seamless transportation management solutions. Improve your operations, streamline communication, and gain real-time visibility—all in one powerful platform. Try RoseRocket and TMS.ai today!
⚫️ Salesdash CRM is built specifically for freight brokers & 3PLs. Organize your sales outreach, notes, follow-ups, and lane profiles for your shippers and carriers. All for an affordable price. Try Salesdash free for 14 days with no credit card required.