Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing media to attract customers. His work on go-to-market and demand-generation campaigns has yielded tens of thousands of leads, put hundreds of millions of dollars into sales pipelines and employers, and raised millions in startup capital. This experience led Keith to develop the “Publisher’s M.O.™” methodology Publio employs and teaches in client engagements and operations, a framework outlined in his 2019 book The New Content Culture: Think Like a Publisher to Grow Your Business.

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