In this episode, Matt and Karl dive deep into the intricacies of starting and running a successful side business. They cover crucial topics including: Identifying your target customer and decision-making units, mapping out the process to acquire paying customers, designing effective business models and pricing strategies, and understanding the importance of customer lifetime value.

They share insights on common pitfalls to avoid, the significance of perceived value over price, and the delicate balance between planning and execution. Whether you're considering a side hustle or looking to optimize an existing business, this episode offers practical advice and  perspectives on entrepreneurship. Enjoy!