Traditional ecommerce and social commerce are diverging, with social commerce platforms like TikTok Shop showing significant growth and engagement.

Hear from Charlotte Harris, senior analyst at Kantar, as she walks through discovery-led journeys through social media, modern retail activations, changing shopper expectations, and more with hosts Barry Thomas and Rachel Dalton on episode 89 of Retail Sound Bites.

Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

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