On this week's show, we talk to Trevor Lorkings, The Digital Alchemist about The Difference Between Branding and Reputation.

The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at Kompass Media

Trevor Lorkings Biography.

Trevor is a professional Web and Graphic Designer he is also a Brand Reputation Specialist with over 30 years experience in print design and Digital Marketing.

Trevor Mantra is: Be Creative in a Digital World.

Topics covered in this episode:

• The Difference between Branding and Reputation
• How to Develop Your Branding
• The Perception of Reputation
• Controlling your Brand and Reputation
• Monitoring and Reviewing Your Brand Message
• Typography and Logo's
• Being Consistent with your Brand
• Brand Building