In this episode Durell is joined by hip hop artist and emcee Dee Wile. Dee and Durell discuss how they got connected and his early introduction to music . Dee and Durell talk about authenticity and what Dee likes to call reality rap. Durell and Dee both agree there’s a space for authenticity even in the midst of the mainstream artists that’s being promoted to the masses as the top successful artists.

Dee Wile shares with Durell how appreciative he is to get the support of some of hip-hop’s dopest lyrical Hip-Hop artists and producers like Currency, Zaytoven, and Too Short. Durell and Dee Wile share how Boosie Badazz really loves to show love and get behind independent artists.

Durell shares about the importance of building a fanbase for indie artists enabling the 3 Pillars Of Fan Engagement and that’s why he believes in eduction. The process of building directly with their audience and community while understanding why having a sales funnel is key to garnering the support needed to monetise.

Dee Wile and Durell end the episode talking about the two types of creatives in the marketplace and why being talented versus trendy will naturally take longer. Dee talks about why artists lose the core true essence of hip hop because of social media and a quick money grab.

For more info on Dee Wile please visit his social media profiles below:

Facebook: Dee Wile

Instagram: @DeeWileSativa

TikTok: @DeeWileSativa

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