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In this episode of The Digital Slice Podcast, Brad Friedman and Eric Holtzclaw chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands.

Eric Holtzclaw is the Chief Strategist & Dojo Master at Liger. He is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast, where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications and wrote the book, "Laddering: Unlocking the Potential of Consumer Behavior."