Marketing Chit-Chat

Episode 8:CSR between effectiveness and illusion/حلقة8: مسؤلية الشركات المجتمعية بين الفاعلية و الوهم


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In this episode, we're discussing corporate social responsibility, its meaning, its importance, what makes it effective, and what makes it illusional.

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في الحلقة دى هنتكلم عن المسؤلية المجتمعية للشركات، ايه هي تعريفها وايه اهميتها وايه الي ممكن تعمله الشركات علشان تخليها فعلا فعالة مش مجرد وهم.

متنسوش تقيموا الحلقة وتشاركوها مع اي حد مهتم بالماركتنج وممكن تتابعونا علي انستجرام من اللينك الي فوق.

References:

https://www.investopedia.com/ask/answers/041015/why-social-responsibility-important-business.asp

https://www.unido.org/our-focus/advancing-economic-competitiveness/competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr?fbclid=IwAR3DrS6c4FdbJDld5eu6WZEl4yCNaZ0LKrtMaM2rv7ffRFaV5u23pioaAPE

https://www.mckinsey.com/featured-insights/leadership/making-the-most-of-corporate-social-responsibility

https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/beyond-corporate-social-responsibility-integrated-external-engagement

https://www.youtube.com/watch?v=59KhDJOWhFk

https://www.youtube.com/watch?v=gFtMzWPix1E


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Marketing Chit-ChatBy Noha Abdo El-geweily