Creative Covenant presents: Marketing Cybersecurity - the Good, the Bad, and the Factually Incorrect

Episode 9: 2.5 billion and counting - how to access the gaming demographic


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The gaming demographic is one worth understanding and targeting, but how do can cybersecurity companies get their heads around the how, what and when? 

This episode breaks down the 2.5 billion gaming demographic and explains how cybersecurity companies can:

-segment this massive market

-understand the cybersecurity priorities of gamers

-recruit gamers into their business

-embody the values that the gaming community prioritises.

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Creative Covenant presents: Marketing Cybersecurity - the Good, the Bad, and the Factually IncorrectBy Creative Covenant