In Episode 9 of the Product Lounge Podcast, I'm talking with Kate Balsis, one of the co-founders of Concrete Collaborative, based in Orange County, California.

Kate and her two co-founding sisters hail from Australia, but the family relocated to New York many years ago. Inspired in part by the concrete-heavy urban environment, the girls along with their husbands created Concrete Collaborative in a Brooklyn basement ten years ago.

Go behind the scenes of this fascinating business from an early start up to success story - to hear these gems and more:

•The glue that keeps their complex business together and how the family makes it work

•How they develop products and deliver projects, including the Chanel flagship store in Soho, NYC.

•The challenges that came up while their business was massively scaling

•Her fantastic advice for up and coming product brands

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WANT TO FIND TOOLS TO SCALE & STREAMLINE YOUR PRODUCT BIZ? Free E-book: https://bit.ly/game-changing-tools

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Episode resources: https://www.concrete-collaborative.com/