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Episode 9: A Dive Into the World of “Data” to Inform Business Decisions
In this episode, Lori Young interviews Kiva Slade, a data expert and owner of the 516 Collaborative. They discuss the importance of data in business growth and how small business owners can leverage data to make informed decisions. Kiva shares her journey to becoming a data expert and highlights the need for small businesses to use data to drive their success. They dive into the topic of Google Analytics 4 and how it can provide valuable insights into website performance and user behavior. Kiva also emphasizes the importance of understanding the average and norm of data points to set realistic goals and expectations in business.
Section 2: Embed player to play the episode
Section 2a: Embed video for video episodes
Key Takeaways:
Data is crucial for understanding what is working and what is not working in your business.
Google Analytics 4 provides valuable insights into website performance and user behavior.
Understanding the average and norm of data points helps set realistic goals and expectations in business.
Quotes:
"Data gives us the knowledge of what is working and helps us make better decisions." - Kiva Slade
"Trust yourself and your own knowledge when making business decisions." - Kiva Slade
About The Guest:
Kiva Slade is the owner and founder of The 516 Collaborative, specializing in providing comprehensive support to small business owners at the intersection of data and operations. With a Master's degree in Public Administration and certifications as a Director of Operations and Online Business Manager, Kiva brings over 20 years of experience from the public and private sectors.
Throughout her career, Kiva has demonstrated a remarkable ability to drive results and achieve success, whether as a Legislative Director for a member of Congress or as the chief encouragement officer for her children.
When not immersed in business endeavors, you can find Kiva savoring gluten-free desserts or engrossed in the pages of a captivating book. Her passion for helping entrepreneurs thrive and her commitment to excellence make her an invaluable asset to any business seeking growth and operational excellence.
Website: www.the516collaborative.com
LinkedIn: www.linkedin.com/in/kivaslade/
Download Harness the Data: https://the516collaborative.co/harnessthedata
Connect with Lori (Your Host):
Follow us on Instagram - https://www.instagram.com/amazingobm
Follow the podcast on Instagram - https://www.instagram.com/boostingbusinessbreakthroughs/
Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ
Subscribe to the weekly Coaches Marketing Scoop Newsletter - https://amazingobm.ck.page/395ad25a19
Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
Are you ready for a business growth team to support your next level of growth?
While you might know me as the host of the Boosting Business Breakthroughs podcast, a big part of my work is helping coaches raise visibility and achieve business growth through effective marketing strategies. We specialize in content marketing, website development and launch management.
With a full support team, you can count on us to be your marketing partner that actually does all the work for you.
A marketing strategist to help you plan and create high level strategy.
A copywriter to write all your website content, social media, email sequences and more.
A website designer to knock out your sales pages, optin pages and even full websites.
A graphic designer to design all your eye-catching social graphics and marketing materials.
A social media manager to make sure all your blogs, social content and newsletters reach your prospects.
A launch manager to be your right-hand woman when you launch your offers.
We are your big sigh of relief, the answer to all your marketing prayers and ultimately, your partners in your success!
To learn more, visit us at www.amazingobm.com
View all episodes
By Lori YoungIn this episode, Lori Young interviews Kiva Slade, a data expert and owner of the 516 Collaborative. They discuss the importance of data in business growth and how small business owners can leverage data to make informed decisions. Kiva shares her journey to becoming a data expert and highlights the need for small businesses to use data to drive their success. They dive into the topic of Google Analytics 4 and how it can provide valuable insights into website performance and user behavior. Kiva also emphasizes the importance of understanding the average and norm of data points to set realistic goals and expectations in business.
Section 2: Embed player to play the episode
Section 2a: Embed video for video episodes
Key Takeaways:
Data is crucial for understanding what is working and what is not working in your business.
Google Analytics 4 provides valuable insights into website performance and user behavior.
Understanding the average and norm of data points helps set realistic goals and expectations in business.
Quotes:
"Data gives us the knowledge of what is working and helps us make better decisions." - Kiva Slade
"Trust yourself and your own knowledge when making business decisions." - Kiva Slade
About The Guest:
Kiva Slade is the owner and founder of The 516 Collaborative, specializing in providing comprehensive support to small business owners at the intersection of data and operations. With a Master's degree in Public Administration and certifications as a Director of Operations and Online Business Manager, Kiva brings over 20 years of experience from the public and private sectors.
Throughout her career, Kiva has demonstrated a remarkable ability to drive results and achieve success, whether as a Legislative Director for a member of Congress or as the chief encouragement officer for her children.
When not immersed in business endeavors, you can find Kiva savoring gluten-free desserts or engrossed in the pages of a captivating book. Her passion for helping entrepreneurs thrive and her commitment to excellence make her an invaluable asset to any business seeking growth and operational excellence.
Website: www.the516collaborative.com
LinkedIn: www.linkedin.com/in/kivaslade/
Download Harness the Data: https://the516collaborative.co/harnessthedata
Connect with Lori (Your Host):
Follow us on Instagram - https://www.instagram.com/amazingobm
Follow the podcast on Instagram - https://www.instagram.com/boostingbusinessbreakthroughs/
Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ
Subscribe to the weekly Coaches Marketing Scoop Newsletter - https://amazingobm.ck.page/395ad25a19
Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
Are you ready for a business growth team to support your next level of growth?
While you might know me as the host of the Boosting Business Breakthroughs podcast, a big part of my work is helping coaches raise visibility and achieve business growth through effective marketing strategies. We specialize in content marketing, website development and launch management.
With a full support team, you can count on us to be your marketing partner that actually does all the work for you.
A marketing strategist to help you plan and create high level strategy.
A copywriter to write all your website content, social media, email sequences and more.
A website designer to knock out your sales pages, optin pages and even full websites.
A graphic designer to design all your eye-catching social graphics and marketing materials.
A social media manager to make sure all your blogs, social content and newsletters reach your prospects.
A launch manager to be your right-hand woman when you launch your offers.
We are your big sigh of relief, the answer to all your marketing prayers and ultimately, your partners in your success!
To learn more, visit us at www.amazingobm.com