You play, natures wins… Gerry Grattan and his partner wanted to do more than simply donate to wildlife charities. He tells us how they went from working for a global energy giant to developing a digital platform and sustainable clothing range to support animal welfare charities.

Gerry tells us about Extincts CIC, a Social Enterprise with the mission of mobilising the next generation of animal protectors.

They provide kids with fun game content which educates them on the plight of endangered animals and their habitats which generates funds for charities, not for shareholder dividends.

At Extinct CIC they believe in doing business for good and ensuring profits go to good causes. 70% of all profits go to conservation charities like IUCN, OAUK, WWF and RSPB.

When you play the game, nature wins!

Thanks for listening to the Crux Cast.

Contacts / links:

Gerry Grattan at Extincts CIC

Website: www.extincts.org

Facebook: @ExtinctsApp

Instagram: @extincts_app

Linkedin: Extincts CIC

LinkedIn: Gerry Grattan

YouTube: Extincts CIC

The Crux Crew

Website: www.consultcrux.com

LinkedIn: Eric Doyle

LinkedIn: Crux

LinkedIn: Crux Cast

Twitter: @eric_crux