Beginnings & Beyond

Episode 9: AI Isn’t Magic—It’s a Tool. Here’s How to Actually understand and use it with Miguel del Monte


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Aleksi Lehtola and Miguel Del Monte (CTO at SSO Agency) break down what AI really is—and how business leaders can actually use it to scale. From LLMs to real-world marketing and automation workflows, this is a deep (but clear) conversation on how to apply GenAI to sales, strategy, content, and beyond.


They also explore why general AI is still far off, what “tokens” mean, and why the smartest move you can make is just starting, great laughts included.


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Beginnings & BeyondBy Aleksi Lehtola