A lifelong athlete and experienced coach, Alex Viada has competed in and coached a wide range of sports, including bodybuilding, ultra-running, triathlon, cycling, and powerlifting. He has also prepared individuals for selective military programs and is dedicated to continuing his research and education in the field. Through writing, course creation, speaking engagements, and weekly Q&As on Instagram, Alex aims to provide world-class coaching and exemplify the principles of "hybrid" coaching.