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This is a conversation with Rob Lynch. Rob cut his teeth at P&G and Heinz before moving into restaurants as the VP of Marketing at Taco Bell. In 2013, he became the Brand President and CMO at Arby's. They became an Ad Age Top Ten Marketer after a massive brand turnaround and Rob was named CMO of the Year by PR World. Enjoy!
By Plein Air4.8
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This is a conversation with Rob Lynch. Rob cut his teeth at P&G and Heinz before moving into restaurants as the VP of Marketing at Taco Bell. In 2013, he became the Brand President and CMO at Arby's. They became an Ad Age Top Ten Marketer after a massive brand turnaround and Rob was named CMO of the Year by PR World. Enjoy!

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