What started as a few hundred followers on Instagram has grown into a booming business that has customers nationwide. Arch Apparel is a fashion company that reps St. Louis through unique designs and clever takes on the city's staples; delivering sports, music and culture-themed products to show off our home town.

Funny enough, the man behind the business, Aaron Park, was born nearly 10,000 miles away in Melbourne, Australia. Now his company is spreading St. Louis all over the world, and he did it without even so much as a storefront. Aaron talks to us about how Arch Apparel grew through social media, how the customers influence their choices, and where's they're going from here. So sit back, plug in, and enjoy!