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What actually works when launching a book? Paul interviews Lindsay about her recent launch campaign–managing a street team, setting expectations with ARC readers, and why she’s now a known entity at her local post office. We share what’s worked, what we’ve ditched, and how to build a launch plan that’s both sustainable and effective.
By Paul Regnier and Lindsay A. FranklinWhat actually works when launching a book? Paul interviews Lindsay about her recent launch campaign–managing a street team, setting expectations with ARC readers, and why she’s now a known entity at her local post office. We share what’s worked, what we’ve ditched, and how to build a launch plan that’s both sustainable and effective.