With a strong foundation in health, nutrition, and fitness, Natalie has spent over a decade working one-on-one with clients worldwide, guiding them toward healthier lives through personalized wellness plans. Over time, she noticed that while many clients were making excellent choices about what they put into their bodies, there was still work to be done with what they were putting on their bodies. The world of personal care products needed better options.

Driven to find natural alternatives, Natalie embarked on a journey to replace her own personal care items. But she was consistently disappointed, forced to choose between products that either had clean, natural ingredients but lacked performance or products that delivered results but contained questionable ingredients. This inspired her to bridge the gap: working alongside top cosmetic chemists in Canada, Natalie created BORN Naturals, a line of personal care products that blend the best of both worlds—safe, endocrine-friendly formulations that deliver real, noticeable results. Each formula is meticulously crafted to be free from parabens, phthalates, SLS, formaldehydes, and other harsh ingredients.