Meet Claire Zhao. She's a minimalist, yoga lover, photographer, and the founder of Noou, an online women’s activewear brand based in San Francisco. On a mission to build the foundation for a more minimal life for modern women, Claire launched her personal passion project driven by the belief that "busy minds need simple things." She aims to create a greater choice of essentials that women wear for everything they do with their bodies. She also wants to build a community for women to empower and inspire each other.