An avid rock climber and entrepreneur based in Boulder, Colorado, Asa often describes himself as a washed up explorer turned hotelier. He co-founded of the Boulder Adventure Lodge (A-Lodge) and also co-founded several successful non-profit organizations focused on introducing the outdoors to at-risk youth; Climb for Colorado, Adventure Forward, and the Centro de Escalada Urbana. Asa was a National Geographic Young Explorer for his first ascent big wall expedition in the Venezuelan Amazon in 2008.