The Small Biz Fix

Episode 9: Cost-effective social media strategy for start-ups


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In episode 9 of Small Biz Fix, host Tim Ladhams sits down with Sarah Cichy, founder of Piccolo PR, and Manon Beauchamp Tardieu, founder of Little Green Panda, to discuss how new start-ups can build brand traction on a limited budget.

Sarah breaks down why modern branding relies on clarity, consistency, and community rather than expensive aesthetics, urging founders to embrace raw, "build-in-public" storytelling to foster early consumer trust. 

Putting these principles into action, Manon shares her incredible journey of scaling a sustainable packaging side hustle entirely through organic social media, culminating in an audacious TikTok campaign that caught the attention of Kendall Jenner’s 818 Tequila and landed her business an exclusive partnership at Coachella. 

Download this episode today for the ultimate inspirational blueprint on how to catapult your grassroots business onto the global stage.

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The Small Biz FixBy Inside Small Business