In this episode Brian and Bryan discuss the critical role of salespeople in creating their own marketing content. They explore the disconnect between sales and marketing, the importance of relevant and timely content, and how salespeople can adapt to changing trends in customer engagement. The conversation emphasizes the need for collaboration between sales and marketing teams, the empowerment of salespeople to take initiative in content creation, and the significance of leveraging customer testimonials to enhance credibility. Ultimately, the hosts advocate for a proactive approach to content creation that aligns with the evolving landscape of sales and marketing.

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