In this episode, you’re going to meet Elise Russel, author of Behave Boldly, a memoir of her entrepreneurial journey so far. The book chronicles the details of her struggles and successes as she built her company, Pony Friday. Her story is not complete however, and during the conversation Elise is candid about what it’s really like to build and run your own business.

Full disclosure here - I’ve known Elise for more than half of her entrepreneurial life. I’m proud to call her my friend and have supported her through many walks in the park, chats about clients and coffee dates in the before times. I was a fan before she had even written the first paragraph of Behave Boldly.

Buy the Book

Link to the #WhatPublishingPaidMe spreadsheet, where you can browse the list of authors who voluntarily shared how much their advances were (or weren't). [live at time of this episode's release]

To listen to past episodes, learn more about your host, Dana Goldstein, or to order her books, visit danagoldstein.ca.