What if a company is great at closing deals, but not so skilled in beginning the conversations with the prospects they need? A predictable pipeline is built on the foundations of habit and consistency, and can take more than a couple of weeks to properly develop. A business that struggles to reach the prospects they need might feel doomed to fall further and further behind their goals, and that’s exactly where today’s guest comes in. Join Stefan Boyle and I for a discussion on how to effectively generate sales leads on your own, and how to know when it’s the right time to hire a professional for the job. Stefan Boyle is the founder and Managing Director of PrintRepublic, a UK-based online printing business. Boyle is also the force behind Marketing Republic, a B2B Lead Generation Agency that works with companies to bolster high conversion leads. When he’s not at work, Stefan enjoys both reading and writing books.

 

Episode Highlights:

• Introducing Stefan Boyle
• Crawl, walk, run: generating sales leads
• Starting the conversation and handing it over
• The business of interrupting
• Inbound versus outbound outreach
• Should you outsource prospecting to someone else?
• Time length for prospecting

Resources:

Marketing Republic

Visit Stefan’s website and blog:  Outreach Formula 2.0

Check out Stefan’s books : How to Be a Social Media Superstar and From Ordinary To Extraordinary: How I Transformed My Business In 12 Months And How You Can Too!

Connect with Stefan on LinkedIn or follow him on Twitter @MKTGRepublic

Pre-order Marylou Tyler’s new book Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline , out on August 19th 2016!