Apps are part of our day-to-day lives, we use them for just about everything on our phones, so it’s no surprise that brands are integrating Apps into their existing loyalty program and vise versa as a way to reach and target their customer base.

According to Business of Apps, there were over 2.2 million apps available in the iOS App Store in May this year. This number increasing daily. Yet, 77% of users report never using an App again 72 hours after installing it.

This means if you are considering integrating your loyalty program into your mobile app, you better have a compelling reasons for your customers to engage with it within the first three days of them installing it, or three quarters of them will abandon it.

If you’re considering integrating an App into your loyalty program, I encourage you to read the article titled “Effectively integrating an app within your loyalty program”.  You can find it and tons of other customer loyalty insights at theloyaltyminute.com.  Enjoy!