Today, I interviewed Emily Rand, a strategic communicator in the aerospace and defense industry. In her 16 years of communications and communications-adjacent roles, she’s worked in marketing, email communications, branding, executive counsel, and strategic communications, and her enthusiasm for the profession shines in our discussion.

In this 30-minute episode, we get into:

• Creating a strong web presence for your audience to land

• Identifying the right storytellers to get your content in the right places

• Reusing and recycling as much as you can to reduce redundant work and support high-level branding