In a blog article written in 2008, Kevin Kelly, executive editor of Wired Magazine, coined the phrase and idea that 1,000 true fans is all it takes to create success. The concept went viral and has been shared by numerous others over the years. It was, indeed, a prediction of the future world of social media marketing. In this Biz Buds episode, Mike and Tom discuss the concept of true fans and provide tips to help you find and create your true fans.