Most small med-tech companies struggle with messaging. Either they have none at all, or it’s constantly changing—making it impossible for customers to understand what they do.In this episode of Breaking MedTech, Mark and Ryan dive into why having a clear, consistent message matters, even if it’s not perfect. They discuss: • Why a North Star is essential for guiding your messaging. • How to use simple frameworks to make messaging easier. • The importance of listening to your audience and refining your message over time.If you’re tired of confusing customers and losing deals because your messaging is all over the place, this episode is for you.