“If you don’t attract readers with emotive language first, they won't stick around to learn the science.”- Oryna Schiffman [5:01]

Top Takeaways:

• How to communicate with healthcare consumers with the right content.
• The importance of written content in healthcare tech.
• The content writing research process and marketing in the healthcare field. 
• Understanding the importance of communication within the marketing team.
• The changing times in the healthcare sector.
  
  

Key moments:
[1:10] Oryna shares her story of specializing in health tech content marketing.
[2:24] Why it is important for healthcare tech startups to communicate the right information to consumers before trying to sell to them.
[5:50] What is the importance of content in the health tech sector?
[9:03] She explains the process of writing content for both b2b and b2c audiences.
[13:50] How is the research process for a content writer?
[16:29] The importance of writing targeted content while having constant communication with the marketing team.[21:08] Oryna shares the right tools for writing great content.
[24:49] How integrative medicine has made a shift in healthcare in the last 10-15 years.
[27:28] How the COVID-19 will change the healthcare scene.
[28:46] What advice does she have for anyone wanting to do what she does?
[30:32] Oryna answers the rapid-fire round of questions.

Relevant Links:

Website: https://www.orynaschiffman.com/

LinkedIn: https://www.linkedin.com/in/writerorynaschiffman/