Buyers are more educated than ever, yet they still lack time and insight. Successful salespeople get in the trenches with the customers and fight for a win-win outcome. Join Donal Daly, CEO of Altify as he discusses understanding the customer and how having a customer-centric approach to sales helps you succeed.

Read the article that inspired the conversation: How to Future-Proof your Sales Force (https://www.salesforce.com/quotable/articles/future-proof-sales-force/)