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Episode 9: How your GTM motion impacts marketing strategy
In this episode of Unlocking Revenue, Pocus Head of Marketing, Sandy Mangat, chats with Emily Kramer — she's built and scaled the GTMs of well-known PLG and PLS brands like Asana and Carta, and now helps marketers with her newsletter, advising, and angel investment.
Listen in for advice on:
👉 The GTM spectrum: from pure PLG to fully sales-led
👉 Hiring and org design to complement your GTM motion
👉 Marketing strategy for each motion: top-down, bottoms-up or hybrid
About Emily:
Emily Kramer is co-founder of MKT1, where she helps founders and marketing leaders build high-growth B2B companies through investment and advising. Prior to founding MKT1 she built and scaled marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack).
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By PocusIn this episode of Unlocking Revenue, Pocus Head of Marketing, Sandy Mangat, chats with Emily Kramer — she's built and scaled the GTMs of well-known PLG and PLS brands like Asana and Carta, and now helps marketers with her newsletter, advising, and angel investment.
Listen in for advice on:
👉 The GTM spectrum: from pure PLG to fully sales-led
👉 Hiring and org design to complement your GTM motion
👉 Marketing strategy for each motion: top-down, bottoms-up or hybrid
About Emily:
Emily Kramer is co-founder of MKT1, where she helps founders and marketing leaders build high-growth B2B companies through investment and advising. Prior to founding MKT1 she built and scaled marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack).