The Innovation Crowd with Helen Dawson

Episode 9 - Innovation and the IKEA effect with Warren Minde

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In this episode, Helen talks to Warren Minde of Innovation Leap about innovation as a human-centred activity.

We talk about:

  • The Ikea Effect - why gatekeepers have more buy-in if they can co--create.
  • Innovation's not a process, it's a human activity. And it's not linear, it's like a pinball machine.
  • How to avoid the trap of listening to the Highest Paid Person's Opinion.
  • How Warren's experience on Lynx deodorant taught him that 'customers don't give a f**k about you'
  • Why benefits come before features when talking to stakeholders
  • Thinking backwards from the future to get more radical new business models.
  • Serious play and why work should be fun.
  • And why you should call it out when things get weird.

    • You can find Warren at https://innovationleap.co.uk/

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    The Innovation Crowd with Helen DawsonBy Helen Dawson