In this second part of the two-part interview, Brad shares his thinking around old school PR and earned media, how to make sure your designing marketing that excites consumers, and the trade-off between “mega” and “micro” influencers.

• Old School PR and Earned Media
• Balancing What a Brand Wants with What People Will Get Excited About
• The Cannabis Industry and Where it Might Be Going
• How Encore is Approaching Social Media Services and Why the Decision to Partner with Micro vs Mega Influencers Can Be One of the Most Important Decisions You Make.

Links of Interest

• Encore Worldwide
• How Encore Approaches ROI Tracking and Measurement
• Brad Wirz on LinkedIn
• Chris Clegg on LinkedIn