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Episode 9: Interview with Will Nelson, GB Surfing
Why Individualised Development Matters in High Performing Teams
In this episode, Sherry Bevan talks to Will Nelson from GB Surfing.
You'll get a behind-the-scenes look at building an Olympic sport from the ground up. Will Nelson shares how GB Surfing is developing talent, creating structure, and competing on the world stage - alongside lessons on leadership, clarity, and performing under pressure.
Together they explore how:
- Clarity drives performance: when roles, expectations and purpose are clear, athletes and teams can focus on what really matters.
- One size doesn't fit all: high performance comes from individualised development, not a blanket approach.
- You can't replicate pressure in training: real competition experience is essential to perform when it counts.
Important links:
- Will Nelson on LinkedIn.
- GB Surfing website.
- GB Surfing on Instagram @gb.surfing.
About the guest, Will Nelson
Following a 10+ year career in Communications, working for Sky Sports and Soapbox London with clients such as Anthony Joshua, Jason Fox, Turkish Airlines and Omega, Will Nelson moved into a Chief of Staff role with Victoria Gosling OBE.
In this role, as well as providing strategic and administrative support for Vicky across GB Snowsport, Invictus Games, and various startups, Will leads the GB Surfing Olympic programme. He has oversight of the whole programme but has brought in a leading surf coach to manage performance, whilst he focuses on the business operations.
About the host, Sherry Bevan
Sherry Bevan helps teams in transition perform at their best – without the fluff. A former Global Head of IT Service in an international law firm, she now works across technology, professional services and the charity sector.
Through her Team Performance Accelerator, Sherry supports new and changing teams to build trust, strengthen collaboration and set the foundations for high performance from day 1.
A former grassroots cyclist and still a runner, Sherry is fascinated by what sport can teach us about teamwork, leadership and sustainable performance – and it's these ideas she explores with leaders and experts on Team Talk.
Connect with Sherry
- Website: https://www.sherrybevan.co.uk/
- Sign up for news and updates
- Apply to join the Team Culture Club
- Connect on LinkedIn
- Book a call to explore how to improve your team culture and performance
View all episodes
By Sherry BevanWhy Individualised Development Matters in High Performing Teams
In this episode, Sherry Bevan talks to Will Nelson from GB Surfing.
You'll get a behind-the-scenes look at building an Olympic sport from the ground up. Will Nelson shares how GB Surfing is developing talent, creating structure, and competing on the world stage - alongside lessons on leadership, clarity, and performing under pressure.
Together they explore how:
- Clarity drives performance: when roles, expectations and purpose are clear, athletes and teams can focus on what really matters.
- One size doesn't fit all: high performance comes from individualised development, not a blanket approach.
- You can't replicate pressure in training: real competition experience is essential to perform when it counts.
Important links:
- Will Nelson on LinkedIn.
- GB Surfing website.
- GB Surfing on Instagram @gb.surfing.
About the guest, Will Nelson
Following a 10+ year career in Communications, working for Sky Sports and Soapbox London with clients such as Anthony Joshua, Jason Fox, Turkish Airlines and Omega, Will Nelson moved into a Chief of Staff role with Victoria Gosling OBE.
In this role, as well as providing strategic and administrative support for Vicky across GB Snowsport, Invictus Games, and various startups, Will leads the GB Surfing Olympic programme. He has oversight of the whole programme but has brought in a leading surf coach to manage performance, whilst he focuses on the business operations.
About the host, Sherry Bevan
Sherry Bevan helps teams in transition perform at their best – without the fluff. A former Global Head of IT Service in an international law firm, she now works across technology, professional services and the charity sector.
Through her Team Performance Accelerator, Sherry supports new and changing teams to build trust, strengthen collaboration and set the foundations for high performance from day 1.
A former grassroots cyclist and still a runner, Sherry is fascinated by what sport can teach us about teamwork, leadership and sustainable performance – and it's these ideas she explores with leaders and experts on Team Talk.
Connect with Sherry
- Website: https://www.sherrybevan.co.uk/
- Sign up for news and updates
- Apply to join the Team Culture Club
- Connect on LinkedIn
- Book a call to explore how to improve your team culture and performance