In this episode, I'm at A3C Hip Hop Festival and conference and sit down with James Cuthbert of Coca Cola. James is the brains behind Sprite's Obey Your Verse campaign and we chat about how that campaign came about, creativity in marketing, music, and ways that make sense for brands to engage with creatives.

James is on IG -- @JamesCuth

If you want to connect, work together or need help creatively, follow @Creative_ian on IG/Twitter or email, [email protected]

#AgeOfTheCreative