James Dodkins gives his candid take on how we can often relate the storytelling of CX and relate it to terms and things people can understand. We cover his "Sweets" story with Amazon. The transition from Rockstar to CX consultant What are some main things that drove your passion for CX? How do people on the front lines relate CX to their own passions? How can finding something relatable to CX be helpful to do it right? James relates org alignment to a rubix cube analogy and a soccer team CloudCherry is a Customer Experience Management software. We try to make CX fun through equal parts of love and science. Come see us today www.cloudcherry.com.